Research study: European dating application Lovoo turns to Leanplum for A/B screening

Lovoo, the number 1 relationship software across Germany, Austria and Switzerland, happens to be expanding significantly since its acquisition because of The Meet Group in 2017. Even though Meet Group relies out from the United States, Lovoo’s core markets live in European countries, with users reaching the software in 10 various languages. The Meet Group includes a month-to-month active user (MUA) count of 15m, with Lovoo being the contributor that is greatest to that metric.

The dating app wanted to not only increase new user subscriptions, but also retain those new users, especially in Spain and Italy although Lovoo is most popular in German-speaking countries. For this, Lovoo looked to Leanplum, a mobile engagement platform, to conduct more A/B testing for advertising techniques including push notifications, in-app notifications, and email campaigns.

Lovoo differentiates from popular US dating apps in a ways that are few it will not simply add a ‘Match’ feature. Lovoo users can easily see other users which are nearby, they are able to content individuals they will haven’t matched with making use of ‘Icebreaker’, in addition they can live flow. Lovoo’s income model is currently reliant on paid subscriptions for premium features, in-app purchases, and adverts. Lovoo does provide female users all the premium features at no cost.

“We looked to Leanplum considering that the Lovoo item group desired to deliver more experiments based on theory, do more a/B that is extensive, and effect engagement and retention. Leanplum’s care that is extra us to experiment and deliver fast, gain outcomes and increase the item,” said Saket Toshniwal, senior product supervisor, Lovoo.

Utilizing Leanplum’s push notifications, A/B screening abilities and information analytics, Lovoo saw a rise in subscriptions by a double-digit portion and a rise in effective registrations by a double-digit portion. Lovoo had been additionally granted Google’s Fan Favorite App in 2018.

“Our part is brands that are help Lovoo create appropriate promotions which actually advances the life time value of these consumer, whether it is through email, in-app notifications or push notifications. They could wthhold the client, they could attract the consumer, and guarantee the consumer is offered by way of a period that is long of journey with Leanplum. We help allow brands to complete extremely targeted individualized multichannel advertising and consumer engagement,” said Marjaneh Ravai, international mind of communications & analyst relations, Leanplum.

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